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Are your drayage costs holding you back?

In a recent survey by Tradeshow Logic, NAB Show exhibitors had recognized material handling charges as a major challenge “due to the high cost and unpredictability of the expense,” according to NAB. The survey concluded material handling accounted for thirteen percent of what exhibitors spend to partake in the trade show. Due to the high costs,…
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The Surprising Key to a Successful Trade Show Program

Experiential design. Cutting-edge technology. Eye-popping imagery. Undoubtedly, these are some of the fun aspects of your trade show program. However, leaning on these tactics without having a comprehensive strategy in place is the equivalent to offering your attendees sizzle without the steak. So, how do you avoid this? Timing is everything. When you look beyond…
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“Oh, We need more technology!” Or do we?

Technology has enabled connections and conversations all over the world and Google is a staple in ways to find just about anything.  As cool as technology is, it is not replacement for genuine, face-to-face experiences. The question we hear often is how to craft face-to-face experiences that still bring value to attendees and vendors. The…
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