Blog

Use Experiential Marketing Technology Wisely

Is the conference of the future filled with people walking around aimlessly wearing virtual reality headsets?  Roaming, reaching and grabbing at the unknown? No....and yes.  Technology can be a wonderful mechanism to build your brand, increase customer engagement and create exciting experiences.  But.........technology should always be used in conjunction with human presence at events and…
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Design Thinking to Address Relevant Business Issues

Innovators such as Steve Jobs and Thomas Edison used a problem-solving process called “design thinking” to create an unfair advantage in their industries. As a process to listen, empathize, think with both sides of the brain and experiment, design thinking can be applied to how you architect and plan your exhibit experience. Where do you…
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Excite your employees to drive traffic and engagement…

Getting the best ROI from your trade show budget starts with your pick of event staff and choosing the most qualified employees begins with a question.  Who will engage with your target audience and represent your brand the best?  Attitude, knowledge, experience, and drive will be key for your staff to “work the show floor”…
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Optimize Your Act – In-Booth Presentation Best Practices

Engaging with your prospects and clients in an interactive, exciting manner will help you build relationships and interest for your company.  In-booth live presentations can be one way to facilitate excitement but they can also place you in the land of “ho-hum”.  Here are a few best practices we recommend to keep things interesting; [circle_arrow_list]…
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