Insider Tips for Exhibiting Internationally

To make the most of your investment in international exhibiting, it is important to know how your experience will be different from your experience of exhibiting in the U. S. In the U.S., structures are referred to as “exhibits” or “booths,” but internationally they’re called “stands.”. A “trade show” is known as an “exhibition” or…
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Are your drayage costs holding you back?

In a recent survey by Tradeshow Logic, NAB Show exhibitors had recognized material handling charges as a major challenge “due to the high cost and unpredictability of the expense,” according to NAB. The survey concluded material handling accounted for thirteen percent of what exhibitors spend to partake in the trade show. Due to the high costs,…
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The Surprising Key to a Successful Trade Show Program

Experiential design. Cutting-edge technology. Eye-popping imagery. Undoubtedly, these are some of the fun aspects of your trade show program. However, leaning on these tactics without having a comprehensive strategy in place is the equivalent to offering your attendees sizzle without the steak. So, how do you avoid this? Timing is everything. When you look beyond…
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