Blog

“Oh, We need more technology!” Or do we?

Technology has enabled connections and conversations all over the world and Google is a staple in ways to find just about anything.  As cool as technology is, it is not replacement for genuine, face-to-face experiences. The question we hear often is how to craft face-to-face experiences that still bring value to attendees and vendors. The…
Read more

Use Experiential Marketing Technology Wisely

Is the conference of the future filled with people walking around aimlessly wearing virtual reality headsets?  Roaming, reaching and grabbing at the unknown? No....and yes.  Technology can be a wonderful mechanism to build your brand, increase customer engagement and create exciting experiences.  But.........technology should always be used in conjunction with human presence at events and…
Read more

Design Thinking to Address Relevant Business Issues

Innovators such as Steve Jobs and Thomas Edison used a problem-solving process called “design thinking” to create an unfair advantage in their industries. As a process to listen, empathize, think with both sides of the brain and experiment, design thinking can be applied to how you architect and plan your exhibit experience. Where do you…
Read more

Excite your employees to drive traffic and engagement…

Getting the best ROI from your trade show budget starts with your pick of event staff and choosing the most qualified employees begins with a question.  Who will engage with your target audience and represent your brand the best?  Attitude, knowledge, experience, and drive will be key for your staff to “work the show floor”…
Read more