Design Thinking to Address Relevant Business Issues

Innovators such as Steve Jobs and Thomas Edison used a problem-solving process called “design thinking” to create an unfair advantage in their industries. As a process to listen, empathize, think with both sides of the brain and experiment, design thinking can be applied to how you architect and plan your exhibit experience.

Where do you begin?
Bring together a diverse group of thinkers that have skin in the game. They don’t all have to be creative; it is your job to ensure the dynamics of the team has strategists involved too. Use this team to define a problem.

Start to ideate.
Let your team’s unbridled enthusiasm come up with ideas to solve the problem. In design thinking, there are no bad ideas, just healthy debates. The team will decide together what idea(s) to choose.

Now execute.
The execution is the hardest part. Here are a few recommendations:
1. You must state the purpose again and again maintaining strict focus on the goal.
2. Keep distractions to a minimum. Who is not guilty of looking at a laptop or phone while participating in a workshop. Keep a good handle on the participants’ attention.
3. You don’t have to be perfect; you just want to be better.
4. Celebrate your new findings.

Take a look at Tim Brown’s book “Change by Design”. It’s a wonderful design thinking outline to help your company continue to create unfair advantages in your industry.

1 Response

  1. Great piece. The axiom “measure twice cut once” applies to these projects – going through a robust process at the beginning saves time and errors later on when they are costly.

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